Despite the advancements in electronic communication, printing is still the top method used by businesses. A new study conducted by the organisation Kall Kwik showed that 93% of businesses continue to favor printed mailings over electronic communication. Additionally, only 14% of those surveyed would consider sending business related text messages. The reluctance to use text messages is somewhat surprising since there are more than 90 million active mobile phones throughout the UK. Part of that reluctance involves the fact that electronic messages are easy to delete, whether or not they are even read. Studies show that consumers are apt to read ... Full Story

