The government has called to companies to use clearer language when making green claims about their products. The Green Claims Guidance document was published this week by the Department for Environment, Food and Rural Affairs (Defra) with the aim of building consumer confidence in Britain’s growing green goods sector. The market for environmentally friendly services and products is thought to be generating a whopping £106 billion a year and the sector has grown by £7 billion between 1999 and 2009. But also growing is the number of complaints about such goods, with the Advertising Standards Agency recording a four-fold increase in ... Full Story

