Mobile phone companies are trying hard to spread the word about recycling programmes. Virgin Mobile recently found a way to reach the masses through a concert. The Virgin Mobile Festival’s theme for 2008 was Environmentalism, a topic near and dear to the recycler’s heart. The event was held earlier this month at the Pimlico Race Course in Baltimore, Maryland.
Throughout the festival grounds recycling, compost and garbage bins were readily available to promote the cause.
Signs around the stage reported the vast number of tonnes of garbage were recycled from the 2007 show, thereby diverting unnecessary waste from going to landfill. Naturally, Virgin Mobile also promoted phone recycling and as a unique benefit, erected several mobile phone recharging stations powered by stationary bicycles.
As mobile phones continue to be a way of life for everyone from the high powered executive to the secondary school athlete, it is important to realize the benefits of recycling old phones. There are toxic materials contained in each phone, along with valuable materials that may be extracted and reused. The toxic materials present a danger of leakage and landfills cannot promise that these harmful agents will remain out of the ground. As an added bonus, many companies offer take-back programmes as well as offers to pay for old phones.
Hopefully, the concert goers at this year’s festival have learned a thing or two about environmentalism. If not, perhaps they simply enjoyed some of the incredible acts that appeared, including Bob Dylan, Kanye West, the Foo Fighters, Nine Inch Nails, Wilco and KT Tunstall.
For more information, go to: virginmobilefestival.com
|
|
