Even with all the effort being expended to inform the public about mobile phone recycling, it appears that many people still aren’t listening. To help combat this, Nokia is hard at work with a new programme. The new take-back programme has been launched first in Malaysia, offering recyclers the opportunity to have a tree named after them for every phone they recycle.
To make it easy to recycle phones, Nokia has set up a series of kiosks known as INK, or Integrated Nokia Kiosks. In addition to accepting phones for recycling, INK takes items in need of service and repair. Donated phones do not have to be the Nokia brand.
“Our survey has found out that many people are simply unaware that these old and unused phones lying around in drawers can be recycled. Others do not know how to go about doing this,” says Francis Cheong, environmental affairs manager for Nokia South East Asia Pacific (SEAP).
Using INK is easy. Simply take your phone to the nearest location, fill out some personal information (or simply insert your MyKad), and apply the supplied barcode sticker onto the phone.
The tree naming scheme was developed in conjuction with the NEWTrees Initiative, a programme designed to reforest the Sebangau National Park located in Central Kalimantan, Indonesia. Nokia has pledged to plant 100,000 new trees in an effort to preserve the park, one of the region’s most valuable assets. The NEWTrees Initiative is a collaborative effort between Nokia, WWF Indonesia, and Equinox Publishing.
For locations of the nearest INK, go to: Nokia.com
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