Reports show that between 65% and 80% of used mobile phones can be recycled, yet handset recovery rates are still pitiful due to lack of awareness on the part of the consumer. In order to raise awareness, there are several companies that are adding recycling kiosks to existing retail stores or as freestanding units in high traffic locations. As an added incentive, these kiosks will offer consumers other services, such as service and repairs for damaged phones. If a person is not ready to trade in or upgrade a mobile, the kiosk will still manage to keep the used handsets from going into landfill.
This epidemic of tossing away old phones is not limited to the UK and the U.S. As more remote locations become attached to their mobiles, the awareness needs to spread. One example is Kuala Lumpur. In order to increase recycling knowledge in certain areas, Nokia has agreed to plant a tree in the donator’s name at the Sebangau National Park located in central Kalimantan.
The final goal for the programme is to plant a total of 100,000 trees in Sebangau. Nokia has joined forces with NEWTrees Initiative, a programme designed through the joint efforts of WWF Indonesia and Equinox Publishing. Donators will get to see exactly where their tree is planted by using supplied coordinates to see the location using Google Earth.
For more information on the programme, visit the NEWTrees Initiative at: wwf.or.id
www.nokia.co.uk
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