IBM’s Corporate Social Responsibility Benchmarking Utility is a plan to help various companies around the world boost their CSR credibility through a consulting service targeted at employee engagement, drive policy effectiveness, and communication.
“A solid CSR strategy and commitment represents an opportunity to attract consumers, investors and talent,” George Pohle, IBM’s vice president and global leader for business strategy consulting, said in a statement.
“But in order to do that, companies must be able to accurately assess how well they meet those expectations now, and where and how to make improvements,” Pohle said.
IBM’s Corporate Social Responsibility Benchmarking Utility is designed to assist clients in the assessment of their CSR performance. This is carried out via a survey. Upon completion of the survey, the results are compared to the responses of over 250 companies from across the globe.
The survey, “Attaining Sustainable Growth Through Corporate Social Responsibility,” found that on average, 68 per cent of “C level” executives saw CSR as an opportunity. Unfortunately more than 75 per cent of the survey’s respondents did not understand the CSR concerns their customers. Obviously this means that there is a significant gap between the company’s CSR policies and the expectations of corporate stakeholders.
The results of the survey can also be used to determine any “holes” in a company’s CSR scheme. After which, the problems can be addressed by IBM’s CSR Strategy Assessment and Roadmap program.
IBM said it can “assist clients with carbon footprinting, procurement, supplier policy and development, green IT, employee engagement, labor issues and communicating CSR issues with stakeholders”.
For more information visit: IBM.com.
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