Brother has been first lots of times throughout the years and it seems that little has changes. Recently, Brother launched The Brother Green Campaign, the company’s answer to ink cartridge recycling. Brother joins other ink and toner giants such as HP and Lexmark, offering recycling services for used up cartridges.
While that step was a big one, it wasn’t enough for Brother. The company decided to kick off a recycling campaign in Singapore, the island’s first. Working in conjunction with World Environment Day, Brother launched its new island-wide recycling programme which allows consumers to recycle used ink cartridges via SingPost mailboxes, using a business reply service. Consumers can collect post paid envelopes from selected Brother authorised resellers across the island or by visiting the company’s website.
“The recycling of ink cartridges via SingPost mail service is the first-of-its-kind initiative amongst printer manufacturers in Singapore and we are very excited to be the pioneers. We are always looking for ways to encourage our customers to do their bit for the environment and given the convenience this programme offers, we hope to encourage more customers to jump on the recycling bandwagon,” said Takeo Shimazu, Managing Director, Brother International Singapore.
Said Howard Shaw, Executive Director, Singapore Environment Council, “This recycling initiative by Brother is a perfect example of good product stewardship and demonstrates how manufacturers can take on an active role in making environmental protection an integral part of the product life cycle, from the design stage right to disposal. I applaud Brother’s efforts and encourage more companies to follow suit.”
For more information, visit: brother.com.sg/recycling
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