As organisations rush to climb aboard the global warming bandwagon and call themselves eco-friendly, attention is focusing on precisely what part the IT department should be fulfilling.
The IT department, which is nestled at the core of all organisations, plays a significant role but it also uses a huge amount of resources.
Each plan to decrease a firm’s carbon emission must look critically at all areas of their business, says one expert from Ovum. The developing throng of IT businesses has resulted in the process becoming more challenging in providing their services and goods with a ‘green label’.
Everything from printers and servers to networking gear and PCs is being promoted as environmental-friendly.
Madan Sheina, Ovum’s principal analyst, calls the trend “green washing” and explains it is already usual throughout the IT field.
“Analysing, let alone measuring, the environmental impact is an incredibly difficult issue cutting throughout many company operations,” he declares.
“What is making them hard to quantify is the green metrics that cut across business areas.” Getting an idea on precisely what effect certain goods will have is a difficult task, yet despite these challenges the majority of the firms realise the commercial necessity of greening their activities.
They are aware that not reaching this goal will leave them weak to competitively greener rivals.
This new trend for becoming green is being assisted by the fact that it goes nicely along with that other important corporate aim - making high profits.
Cutting resource usage and power might assist in saving the globe, but it helps improving the bottom line as well.
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