Samsung speaks about environmental initiatives

Environmental awareness was one of the topics discussed by Samsung executives at the recent Samsung Printing InspirAsia Tour in Bali, Indonesia.

Senior vice president of Samsung Electronics’ Digital Printing Division’s Strategic Marketing Team, Jang Jae Lee, described the Korean’s inspiration to be green in a presentation.

In 2004, the Samsung Green Take-back Program began recycling used toner cartridges, particularly for businesses and enterprises. The program is a voluntary one which offers no other incentive to corporations to participate other than the promise of minimizing their impact on the environment.

Since 2004, the company’s various green initiatives have won it awards from groups in Germany, the US and South Korea.

Byungrok Park, vice president of the Digital Printing Division of the sales and marketing group in China and Southeast Asia, said companies in other parts of the world needed more incentive to recycle their cartridges and will provide rebates to large companies that participate in their program.

The cartridges returned to the company would be reused. When they had been once again filled with ink, they would be sold once more.

“From product birth to disposal,” Park explained that Samsun follows international guidelines in the development of all products, adding that being green is a priority for Samsung.