Every Can Counts teamed up with Manchester-based creative agency Studio North to promote workplace recycling at last week’s V Festival.
The annual festival hosted a ‘Can you kick it’ football challenge in order to promote the Every Can Counts initiative, which encourages concert goers to exchange at a minimum one empty can and be entered to win VIP campaign tickets to attend next year’s V Festival. Studio North has also been developing ‘on the go’ recycling schemes as well as adding a social media aspect like blogging to Every Can Counts’ website.
The campaign has also been featured on Twitter and Facebook in order to widen the communications. The campaign will also reach out to other local community events including the Isle of Wight festival and Bestival festivals. Additionally, the programme will be placed at beachs in Eastbourne, Woolacombe and Bournemouth. The ‘Can you kick it’ challenge is being actively used across the region to promote the campaign.
Senior account executive for Studio North, Lucy Anderson, said that the aim of the new scheme was to significantly increase awareness by offering direct engagement programmes. She added that recycling has become a massive issue particularly in the workplace. According to Ms Anderson, Studio North aims to show how people can recycle while at work and while at functions such as festivals.
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