Westfield Shopping Centre announced today the launch of its new recycling initiative, which will see an expected 675 tonnes of beverage containers diverted from landfill per year.
The scheme, which will be rolled out on a national level, could collect enough recyclable material to fill nine Olympic swimming pools per year. The Parliamentary Secretary for the NSW Minister for Climate Change and the Environment, Angela D’Amore MP was on hand to official kick-off the campaign at the Westfield mall in Burwood, NSW yesterday. According to Ms. D’Amore the coordinated recycling plan was a first for Australia and that it would significantly increase Aussies ability to recycle while outside the home.
According to Ms D’Amore, it is becoming vital to provide people with opportunities and systems to recycle while ‘on-the-go’. She added that shoppers at Westfield will now be able to recycle beverage cans and glass bottles easily. Westfield has installed public recycling bins all over their shopping centres in more than 11 malls in Australia and the UK. The shopping centre operators said they aim to recycle at least 305 tonnes of beverage containers by December 2011 just in NSW alone.
On a national level in Australia, the group said it will install its recycling systems into all participating centres by the end of this year as part of a larger partnership under the government’s Australian Packaging Covenant. Other funds are being obtained from state governments in ACT, QLD, SA, WA, VIC and NSW as well as Coca-Cola Australia. Director of Corporate Affairs at Coca-Cola Amatil, Alec Wagstaff said that CCA was helping the Westfield programme as a means to increase the proper recycling and disposal of the popular beverage brand’s packaging.
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