A new reality show, ‘Great British Waste Menu’, scored top marks in the ratings with more than 5 million viewers tuning in on Wednesday, according to the most recent audience figures.
The programme features four top ranking chefs who attempt to utilise waste food to make standard restaurant dishes. Drawing in a whopping 5.09 million average for the BBC One, it aired this week during the 8.30 to 10pm slot. The show was able to outrank ITV’s live segment on the Tottenham Hotspur’s Champion’s League victory where they beat out Young Boys, which drew in 4.11 million airing at 7.30.
Overall the new show won the BBC One, the primetime airing proving that waste and the environment are still at the forefront of Britain’s minds. The new coalition government has begun an aggressive campaign to cut down waste and improve recycling. Across the country, local councils have begun to implement new strategies aimed at increasing household recycling habits and diverting the amount of waste sent to landfill.
With the arrival of EU recycling and carbon emissions targets quickly approaching, new technologies such as anaerobic digestion and waste-to-biofuel equipment are being heralded as the best way to deal with both issues simultaneously. Many local authorities have begun to propose facilities that can handle such processes in an effort to sustainably deal with waste and produce alternative energy sources.
However, with the arrival of the austerity budget to help with Britain’s growing debt, many local authorities are faced with the task of accomplishing such goals amidst harsh spending cuts to many public sectors. The government has begun to adopt incentives to motivate private industry to invest in such processes and facilities in the hope that it can become profitable.
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