A common sight in a UK household fridge - the half opened tin of baked beans - could now be a thing of the past as Heinz moves to bring about plastic ‘fridge packs’ to cutback on waste.
Developed by the popular food wholesaler, the new screw-top jar of baked beans may help to cut back on tin can waste in households across the country. The ‘fridge pack’ is able to hold the equivalent of a little over two standard tin cans and features a clear level meter so that servings can be appropriately proportionate each time.
Baked bean eaters will now be able to serve one serving of baked beans without wasting the entire can. The change, which could replace the iconic tin can entirely, would serve to cut back on unnecessary waste within British homes. Currently UK householders account for nearly 442 million cans of Heinz beans per year. This is amount is three times that of all other countries combined.
Currently the manufacture has made efforts to move away from the traditional can with the implementation of its popular ’snack size’ plastic tubs, which are microwaveable. Last year, more than nine million of the ’snack packs’ sold in supermarkets.
The new packaging comes during the height of government and waste campaigners efforts to ensure food companies begin reducing packaging waste and food waste. However, metal can producers are alarmed by the new move as it could put them out of a job. According to Heinz, the ‘fridge pack’ is designed with busy families in mind that require the flexibility of packaging that both keeps food fresh and cuts down on household waste. ‘Fridge packs’ will cost consumers £1.79 and hold 1kg of baked beans per jar.
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