Non-profit organization Call2Recycle has launched a battery-recycling challenge for people in the United States. Call2Recycle is the only free programme in the USA that offers to collect and recycle batteries and mobile phones. Call2Recycle recently challenged Americans to join the MyCall2Recycle campaign and help the programme dig up and recycle a million pounds (454 tonnes) of batteries by 1 October.
Consumers are being urged to comb through their homes for any old rechargeable batteries and mobile phones. Call2Recycle is asking people to check basements, garages, attics, closets and other storage space. Call2Recycle has a network of 30,000 locations where the public can drop off the unneeded devices for recycling.
Call2Recycle’s campaign is aimed at boosting awareness and knowledge among the public and businesses on both the importance of battery recycling and how easy it is to do.
There are three main elements to the MyCall2Recycle campaign. Online contests are being run via the MyCall2Recycle.org web site and consumers recycling rechargeable batteries through campaign partner sites can enjoy in-store giveaways that are promoted via Facebook and Twitter. MyCall2Recycle is also running a collection drive across the country in four key markets.
An online video contest is being run as part of the MyCall2Recycle campaign. Consumers are invited to create videos about their green stories and what drives them to recycle. They can upload their videos until 1 October. Green fans can then vote on the videos, with the most popular videos winning the latest wireless-gadgetry.
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