Just in time for Earth Day, Sainsbury’s is reporting that they have reached their first target figure for their new Milk Roadmap programme. Designed and launched back in 2008, the Milk Roadmap was created to enhance the use of recycled materials in Sainsbury’s milk packaging. The popular UK supermarket can now say that 10 per cent of its HDPE bottles are made from recycled materials.
A spokesperson for the company, said that milk is one of the supermarket’s biggest sells, with 785 million pints sold last year, representing 958 tonnes of plastic. According to the spokesperson that plastic can be recycled and turned back into milk bottles. The news comes in the wake of the company’s announcement that it will expand production of milk in plastic bags. According to sales, milk in plastic bags has become a hot ticket with consumers since being introduced.
Sainsbury’s is partnered with Closed Loop Recycling, who has been supply some of the recycled material for the milk bottles from its Dagenham facility. Chris Dow, the managing director, said that milk bottles produced with recycled materials showed that there is a commitment to move UK packaging in a more sustainable direction.
A Sainsbury’s spokesperson said that Closed Loop Recycling, and similar companies, are helping take UK-sourced plastic waste and recycling it for use as a high-quality packaging for food and beverages. The spokesperson added that without technology from Closed Loop Recycling, and others, it would be impossible to incorporate 10 per cent recycled materials into the milk bottles.
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