Britvic had announced recently that its spring water brand ‘drench’ will soon be Britain’s first drinking water to use recycled plastic material. With its bottle made from a plastic called recycled Polyethylene Terephthalate (rPET), consumers will be able to enjoy drinking drench without even worrying about the environment.
The new packaging of drench will be produced as part of a trial that will include a million of 500ml bottles that contain 10 per cent rPET. The plastic material will be sourced from Closed Loop Recycling, the world’s first PET and HDPE recycling plant based in London, in conjunction with Britvic’s bottle supplier, Constar.
Britvic’s director Leslie Davey stated that it was always the company’s vision to use the rPET technology to continue the brand’s commitment in reducing its carbon footprint. Meanwhile, the company’s head for quality safety and environment Graham Dale said that the use of rPET answers the company’s environmental concerns, and ensures that Brivtic remains a sustainable and eco-friendly business.
Meanwhile, Closed Loop Recycling’s managing director Chris Dow who will be supplying the rPET, is delighted to be teaming up with Britvic. He said that an increasing number of big brand companies are now starting to understand the significance of producing sustainable packaging.
The addition of rPET into drench’s bottles will require much less energy during manufacturing compared to using a virgin PET. As a result, Britvic’s carbon footprint will be reduced by about six per cent. The new rPET-based drench bottles will hit the British market this month.
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