O2, a popular wireless operator in the UK, said recently that their new mobile phone recycling scheme, 02 Recycle, so far has given out £1 million in pay outs to their customers.
Additionally, the mobile provider also announced that this was reached in just five months since the inception of the collection and redundant mobile phone recycling scheme was launched.
The progamme took off last October 2009, and since has brought in a record number of old mobile phones for recycling. Each phone when handed in earns its owner a voucher or cash coupon. In total, to date, O2 has handed out the equivalent of £1 million in cash.
Redeem Plc, which operates O2’s recycling service, reused the collected mobile devices, and when reuse is not an option recycles the old parts from unwanted mobile phones.
Jamie Rae, Redeem’s chief executive, said that breaking a million pounds in just the first five months was a phenomenal achievement for everyone involved in the scheme. Rae added that it shows a heightened awareness for environmental protection in consumers across the UK.
O2 launched the eco-friendly programme last year, after several reports showed that worldwide mobile and other electronic waste was beginning to harm the environment by being sent to landfills in droves.
In exchange for receiving customers old mobile devices, O2 decided to offer a cash incentive to begin collecting the estimated 90 million unused handsets sitting in homes across the UK.
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