Ella’s Kitchen, a leading manufacturer of organic baby-food, is launching a programme for the collection of non-recyclable baby-food containers. The company, which claims they are the first to launch such a programme, will be targeted towards kids, parents, and teachers attending preschool, nursery, or toddler groups.
By saving the packaging from Ella’s Kitchen baby food containers, customers of the popular baby-food suppliers can receive up to 2p per pouch to be donated to either charity or a local school of the customer’s choice. Participants can simply download a Royal Mail label for free and send the pouches into Ella’s Kitchen.
The collected waste packaging will be used as recyclable material for items such as bibs, diaper bags, pencil cases, and lunch sacks. Ella’s Kitchen will then sell the recycled products which will be available sometime in late 2010.
Founder of Ella’s Kitchen, and mother to Ella, Alison Lindley, said that Ella’s Kitchen loves to give back and that the company was thrilled to be working on the recycling project with new partner Terracycle. She added that the project is great on two levels because it will contribute to being eco-friendly as well as raise money for charities, schools, and nursery groups.
The company expects to save thousands of pouches from continuing onto rubbish bins and landfills. Plus they feel that kids can partake in the recycling as well while at school or play group, which will help educate them on the importance of recycling waste.
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