Marks & Spencer will increase their planned targets to sell only items which are “ethical” or “eco” in nature. According to the major UK retailer, the company will aspire to only sell such products that are ethically made with a conscious consideration towards the environment. The retailer hopes to have up to half of its products meet this standard by 2015.
By 2020, M&S has announced they expect 100% of their product lines to adhere to these standards. In order to meet the standard, M&S will only carry products which have a certified backing from either the Forest Stewardship Council, the Marine Stewardship Council, or the Fair Trade. Other considerations will also be made for products which exhibit an extensive amount of sustainability elements.
The Plan A campaign first surfaced last June and since then M&S has managed to meet 39 of the 100 standards laid out in the Plan A scheme. The total Plan will cost $75 million and will see the company be completely carbon neutral by 2012.
According to a press release issued by the company, each product from the retailer’s over 2,000 suppliers must have at least one quality of sustainability to meet the standards which fall under Plan A. In all this will amount to 36,000 product lines once M&S has made the switch completely by 2020.
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