When the British Retail Consortium announced that it was launching a new universal recycling logo for packaging many thought that it was just a silly idea that would go away. After all, there were already several symbols to let people know which products were made from recycled materials and which were not. However, this was part of the problem, as the variety of symbols, each with their own set of standards, made it confusing for customers who just want to know what kinds of products that they are buying. The new symbol aimed to lessen confusion and to make things more standardized as the wide range of recycling symbols found on products can often be confusing or misleading to shoppers.
Since the symbol was launched just seven months ago, more than fifty major companies have signed on and the symbol has appeared on more than fifty thousand products. The symbol is starting to gain more momentum as recently it was able to nab both Pepsi and the London 2012 Olympic Games as signatories for the universal symbol. The aim of the symbol is to allow customers to know exactly how much of the packaging they are buying was made from recycled materials. It also aims to increase recycling rates by allowing customers to know whether or not this product will be able to be recycled where they live, which will hopefully lead to consumers making more environment driven decisions when making their purchases.
The symbol will have three different messages including Widely Recycled, Check Local Recycling, or Not Currently Recycled, so that customers know exactly what they are getting.
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