Mobile phone recycling has been on the tip of the world’s tongue over the last few months, as revelations about its potentially dangerous environmental impact became clearer. Not only are mobile phones eating up precious space in landfills but chemicals from mobile phone batteries can leak into the soil and eventually find their way into drinking water. IN addition, a large amount of e-waste is being illegally dumped on developing nations which makes it even more difficult for those nations to keep up with environmental problems, and offers less incentive for companies to recycle e-waste, as they know they can simply dump it illegally. This is why governments around the world have been pressuring mobile phone companies to come up with new and unique schemes to motivate their customers to recycle more.
One of these companies is industry giant Nokia, which has been using its considerable influence to make positive changes in developing nations like India. As countries like India and China continue to develop at a rapid pace, even more mobile phones are being put into the cycle. Studies have shown that people in developing nations are unaware of the dangers of mobile phones in landfills and many are unsure of how to dispose of their phones in a proper way. With more and more people buying phones every minute Nokia decided to be preemptive in its attempts to get India on track.
In addition to a large amount of ad campaigns aimed at increasing awareness about the issue, Nokia has also put recycling bins for e-waste in some of the largest cities around India.
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