Many businesses have been looking for ways to get greener as the world becomes increasingly concerned with environmental issues. Airlines have taken a particularly bad beating in the press after studies revealed that air travel accounts for nearly four percent of the world’s carbon emissions. This has led some to speculate that air travel will someday become as socially stigmatized as smoking in public. Airlines have also taken a beating from the economy which has kept many people from traveling and forced them to cut flights and fares in an effort to regain public support. Some airlines are trying to improve their image and their financial statements by starting innovative plans to change the way that they do business and become greener.
Airlines like KLM have already tested sustainable fuels in some of their flights and others have been quick to follow their lead. Most recently British Airways, the giant of the British airline industry, announced that it would partner with Rolls-Royce in an effort to convert their jets to biofuel. The project hopes to test a number of different biofuels to see which one has the greatest potential for success. British Airways hopes to test the biofuels on some of its largest jets so that they will know that it will work for their entire line.
Even though KLM and Virgin have been ahead of the pack when it comes to biofuels, British Airways has paid attention and knows that it needs to do more to become greener. Not only would biofuels be better for the environment but they would be financially friendly to airlines as biofuel costs significantly less to use.
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