Coca-Cola has indicated that it intends to recover all of its packaging materials by 2020, insisting that it remains committed to sustainability despite the recession.
The company’s statement follows the publication of its 2008 Corporate Responsibility and Sustainability Report, in which its intention to recycle 98 per cent of packaging waste at its European facilities was revealed.
Coca-Cola has reduced its aluminium can weight by five per cent, in a move that could see as much as 15,000 tonnes of aluminium saved each year. After successfully recovering nearly 125,000 tonnes of packaging waste in 2008, the company is over half-way to reaching its target of 200,000 tonnes by 2010.
The company is reported targeting a 25 per cent average rate of recycling on PET bottles throughout Europe, which is much higher than the four per cent industry average.
John Brock, the company’s chairman and chief executive, said: “Despite the challenging economic conditions of 2008, our commitment to CSR has never been stronger.”
In the last year, Coca-Cola built new bottle-to-bottle recycling plants in the UK and the US, making it possible for the company to recycle materials locally, incorporating the product into new bottles.
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