www.eurosite.org
In the UK, European Green Week is seeing communications and marketing professionals responding to meet environmental challenges.
Two of the top marketing organisations in Britain, the Marketing Society and the Incorporated Society of British Advertisers, are involved in initiatives designed at developing a common language so that green credentials can be effectively marketed to consumers.
Ian Twinn, the public affairs director of the ISBA and head of the organisation’s sustainability group, said: “We have really thrown down the gauntlet on climate change to tackle the thorny issues of how we can best get out the message about companies’ genuine green achievements without over-claiming.”
The Marketing Society is focussed on effective communication of green credentials to consumers, by the use of a small number of simple, standardised terms to help establish guidelines before the government steps in to introduce its own.
Also to mark Green Week, Coca-Cola unveiled what it is calling the largest recycled artwork in the world - a 50-metre installation created from recycled aluminium cans, that re-creates the company’s classic 1949 poster of a woman, relaxing in the sun in her swimming suit.
Thanks to adage.com for the above quotes, for more information on this article please visit their website.
www.eurosite.org
|
|
