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Consumer awareness campaign launched by Recycle Now

www.recyclenow.com

Recycle Now has introduced a new campaign designed to encouraging residents to recycle their old electrical items and electronic devices.

The ‘Don’t bin it, bring it’ campaign has an educational focus, according to the official UK recycling initiative.

Approximately 154 million small electrical and electronic devices were purchased last year in the UK, but very few old items were recycled. Only nine per cent of old toasters, for example, were sent for recycling, while the vast majority were tossed into waste bins.

“Consumers have told us they would like to know more about how to recycle their electrical [items] and to help them understand what to do with this,” a spokesperson for Recycle Now said.

According to research conducted recently, 30 per cent of UK residents have never recycled an electric or electronic device. Recycle Now claims that this is due to a lack of information. Forty-one per cent of those surveyed indicated they didn’t know what could be recycled; and 25 per cent reported that they didn’t know where to take these items to be recycled.

Beverly Wade, a consultant on de-cluttering, is lending her expertise to the campaign. She commented: “Spring is a traditional time for fresh starts so it’s the perfect time to have a good sort-out and work out what you really want to keep.”

Thanks to www.computeractive.co.uk for the above quotes, for more information on this article please visit their website.

www.recyclenow.com