In the last year Sony has come to realise that consumer waste, especially waste created by mobile phones, is growing rapidly and has made a commitment to help try and decrease this problem. Beginning in late 2007 Sony partnered with electronics recycling centres to provide consumers in the United States and Canada with a safe option for disposing of their unused mobile phones. The Sony Take Back Recycling program worked with Waste Management to provide nearly 100 drop off locations for mobile phone recycling across the nation. The main goal of this program is to offset new products with the recycling of old mobile phones. Sony hopes that for each pound of phones sold the same amount will be recycled through their program.
While this mobile phone recycling program is a huge part of Sony’s recycling initiative it isn’t the only recycling program Sony is working on. As one of the largest computer retailers in North America Sony has started a similar project with notebook computers. Consumers can now trade in their old notebook computers for credit toward newer models. This helps eliminate ewaste created by millions of computers that are no longer able to be used. Credits are issued based on the condition and newness of the notebook being traded in. Sony hopes to become one of the world’s leading companies when it comes number of mobile phones that are recycled each year and with programs such as these in place these dreams are destined to become a reality.
www.sony.net
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